FAQ

Questions About GBP Optimisation, Answered

Everything you need to know about how NearbyBoost optimises your Google Business Profile — the process, the results, and the £249 one-time price. If your question isn’t here, message us.

About the service

What is Google Business Profile optimisation?

Google Business Profile (GBP) optimisation is the process of completing and improving every element of your free Google business listing so that Google ranks it higher in local search results and in the map pack — the three businesses shown at the top of a local Google search.

Do I need a Google Business Profile?

Yes. If you serve customers in a specific geographic area, a Google Business Profile is the single most important free marketing tool available to you. It controls whether you appear in map searches, Google Maps, and the local pack shown above organic results.

What is the Google local map pack?

The local map pack is the group of three businesses Google displays prominently at the top of local search results, with a map. These three results receive around 75% of all clicks for local searches. If your business is not in the top 3, the vast majority of searching customers will not see you.

How long does optimisation take to show results?

Most clients see movement in local rankings within 2–4 weeks of optimisation. The profile changes themselves take 5–7 working days to complete. Results vary depending on your location, competition level, and how incomplete your profile was before we started.

Is this a one-time service or ongoing?

One-time. A thorough GBP optimisation does not need to be repeated monthly. Once the profile is fully optimised with the correct categories, keywords, photos, Q&A and posts, Google has everything it needs to rank you accurately. We include a 30-day follow-up check-in to confirm progress.

About the process

Do I need to give NearbyBoost my Google password?

No. You add NearbyBoost as a manager of your Google Business Profile using your own Google account. This takes approximately 2 minutes and you can remove access at any time. We never ask for or need your Google password.

How do I give you access to my Google Business Profile?

Log into your Google Business Profile, go to Settings, click on Managers, and add our email address as a Manager. We send you step-by-step instructions with screenshots when you book.

What information do you need from me?

Your business name, address or service area, phone number, website, the services you offer, and any photos you have of your work, premises or team. We can work with whatever you have.

Can you optimise my GBP if I don’t have a physical address?

Yes. If you’re a service-area business (you go to customers rather than customers coming to you), we set up your profile correctly as a service-area business with an appropriate radius. This is actually better for ranking in surrounding areas.

About results

Will I definitely rank in the top 3 after optimisation?

We cannot guarantee a specific ranking position — no legitimate SEO provider can. What we can do is ensure your profile is fully optimised and gives Google everything it needs to rank you. In competitive areas, it may take additional time and review volume to reach the top 3. We’re transparent about this from the start.

What affects Google Business Profile rankings?

Google’s local algorithm uses three main factors: relevance (how well your profile matches what someone searched for), distance (how close you are to the searcher), and prominence (how well-known and trusted your business is — driven by reviews, links, and activity). Our optimisation directly improves relevance and prominence.

How many new reviews do I need?

It depends on your competition. Our free audit tells you exactly how many reviews your top 3 local competitors have. The Review Generation Playbook we include is designed to help you close that gap using your existing customers.

About pricing

How much does NearbyBoost cost?

£249 as a one-time payment. That covers everything listed in our service — profile rewrite, photos, Q&A, posts, review responses, review generation playbook, service area setup, and a 30-day ranking check-in.

Are there any ongoing fees?

No. £249 is a one-time payment with no recurring charges, no monthly retainer, and no hidden fees.

Do you offer refunds?

We offer a 30-day check-in after all work is complete. If your profile score has not improved and there are no further optimisations we can make, we will discuss the situation with you directly. We don’t make promises we can’t keep, which is why we start with a free audit — so both sides know what’s realistic before any money changes hands.

Still Have Questions?

Get a free personalised PDF audit of your Google Business Profile — or just message us and we’ll answer directly.

Sent within 24 hours. No sales call required.